Bertoni Gelato

A well established gelato chain makes its first moves into retail, and will rely mostly on the point of sales exposure. Thus the packaging needs to be engaging on many levels. A cutting edge design that is classical and evoques feeling of traditional crafting, yet is able to stand next to 'modern' or 'futuristic' packages. I set out to create this mason-jar style pint container following many of the techniques used in the pre-computer design era, combined with modern graphics, and achieved a timeless piece that will stand proudly next to the biggest brands.

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